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In the ever-evolving landscape of online education, standing out is more crucial than ever. Unacademy, one of India’s leading ed-tech platforms, has continuously strived to enhance its user experience and educational offerings. The role of consultancy services in this endeavor cannot be overstated, and Finolity Consultancy Services has been instrumental in this transformation. In this blog, we will delve into how Finolity’s strategic consultation and recommendations have significantly impacted Unacademy’s success, particularly through direct interaction with Unacademy’s Co-Founder, Gaurav Munjal.

The Finolity and Unacademy Synergy

Finolity Consultancy Services, known for its expertise in digital strategy and educational technologies, has forged a close partnership with Unacademy. This relationship, marked by Finolity’s founder being in direct contact with Unacademy’s Co-Founder Gaurav Munjal, has led to several transformative recommendations that have reshaped Unacademy’s approach to online education. Let’s explore how these changes have revolutionized Unacademy’s platform and contributed to its continued success.

1. Enhanced Support Systems

Live Chat Support System: One of the major improvements recommended by Finolity was the introduction of a Live Chat Support System. This real-time support has allowed students to receive immediate assistance, enhancing their overall experience on the platform. The availability of instant help reduces frustration and ensures that issues are resolved promptly, contributing to higher user satisfaction.

24×7 Helpline Support: Understanding that students may need support at any hour, Finolity advised Unacademy to implement a 24×7 helpline support system. This around-the-clock availability ensures that students and educators can access help whenever needed, fostering a sense of reliability and trust in the platform.

Weekend Support System: Recognizing that weekends are a crucial time for students to catch up on their studies, Finolity recommended extending support services to Saturdays and Sundays. This additional support ensures that students can get help and resolve issues even on weekends, which is particularly beneficial during exam preparations or project deadlines.

Finolity’s strategic consultation and recommendations have significantly impacted Unacademy’s success

Finolity’s contribution to Unacademy is a shining example of how expert guidance and innovative solutions can revolutionize educational platforms, ultimately benefiting students and educators alike.

2. Refining Plus Courses

Addressing Improvement Needs: Finolity’s consultation highlighted several areas where Unacademy’s Plus Courses required improvement. Feedback from students indicated that the current offerings were not meeting their expectations in terms of content quality and engagement. Finolity’s recommendations led to a thorough review and enhancement of the Plus Courses, focusing on delivering more value and relevance.

Renewal Challenges: It was observed that students were hesitant to renew their Plus Course packs. Finolity’s analysis revealed that the lack of compelling content and engagement features was a significant factor. To address this, Unacademy worked on adding more interactive elements and value-driven content to encourage renewals and retain students.

3. App Interface and User Experience

Enhanced App Interface: Finolity’s insights extended to the user experience on Unacademy’s app. The consultancy recommended a complete overhaul of the app interface to make it more attractive and comfortable. A user-friendly design not only improves the overall experience but also encourages students to spend more time on the platform, exploring various features and resources.

Test Series Integration: Another significant recommendation was the integration of test series options within the app. Finolity suggested offering two free test series in every segment to help students practice and assess their knowledge. This feature not only adds value but also helps students gauge their preparation levels and identify areas for improvement.

In-App Test Series: The introduction of test series within the app’s interface was a game-changer. This feature allows students to access test series easily, directly from their study environment, making it more convenient and efficient for them to practice and prepare for exams.

4. Pricing Strategies

Affordable Foundation Classes: Finolity’s recommendations also addressed the pricing of foundation classes. It was suggested that Unacademy reduce the prices for these foundational courses to make them more accessible to a broader audience. By lowering the cost, Unacademy aimed to attract more students who are just starting their educational journey and build a loyal user base from the ground up.

Content Preferences: Finolity’s consultation provided valuable insights into content consumption trends among students. It was observed that students had a preference for free content available on YouTube compared to paid live classes. This understanding led Unacademy to reconsider its content strategy, focusing on blending free and paid offerings to meet diverse student needs.

Balancing Free and Paid Content: The recommendation included finding a balance between YouTube content and live classes. While YouTube content remains a popular choice, live classes offer a more structured and interactive learning experience. By optimizing the mix of free and paid content, Unacademy could cater to varying preferences and enhance its overall educational impact.

5. Future Directions and Ongoing Enhancement

Continuous Improvement: The partnership between Finolity and Unacademy is a testament to the importance of continuous improvement in the ed-tech industry. Finolity’s ongoing recommendations and insights are helping Unacademy stay ahead of the curve, adapt to changing trends, and consistently deliver high-quality educational experiences.

Additional Features: Beyond the initial recommendations, Finolity has suggested numerous other features and enhancements that Unacademy is exploring. These include advanced analytics for personalized learning, gamification elements to boost engagement, and integrations with emerging technologies to further enrich the learning experience.

Conclusion

The collaboration between Finolity Consultancy Services and Unacademy has been a remarkable example of how strategic consultation can drive significant improvements in the ed-tech space. Through direct interaction with Gaurav Munjal and a comprehensive set of recommendations, Finolity has played a pivotal role in enhancing Unacademy’s platform. From improved support systems and app interfaces to refined course offerings and pricing strategies, the impact of Finolity’s consultancy is evident in Unacademy’s success and continued growth.

As the educational landscape continues to evolve, partnerships like these will remain crucial in shaping the future of online learning.

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